Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be very confusing and can become even more so when website companies put their marketing spin on these subjects.

In an effort to remove the confusion surrounding SEO and SEM we have taken excerpts from reputable reference sites and included a link directly to them so that you can read further if you would like.

So what is SEO/ SEM?

According to Wikipedia:Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.

By combining Chat~ConneXion with our SEO/SEM~ConneXion your dealership will be uniquely positioned because of Client~ConneXion’s powerful Keyword capture system. Knowing which keywords are converting to Chats or leads is critical to ensure you achieve ROI with your search marketing.

SEO/SEM~ConneXion helps you

• Target Information, shoppers, buyers differently using focused ads and keyword selection.
• Use long tail keywords to find real buyers
• Dominate your local marketing on Google
• Have well thought out text and tags
• Strategically used and placed links
• Social Bookmarking